Innovations For You

 

1.

 Renfro is leading the development of point of sale scanner data across all retail channels for analysis with consumer based category management systems and techniques that are setting the standard for the industry. These systems along with marketing information management programs will enhance the company’s ability to proactively identify and manufacture product dedicated to the latest in emerging trends, fashions, and characteristics that consumers want in the sock category.

2.

 In 1999, Renfro developed a new segmentation model for the sock category that better represents consumers’ actual purchasing patterns. This segmentation is now used by every U.S. sock manufacturer as the basis for recording and reporting sock production and shipments to the consumer market place.

3.

 Renfro has patented sock sizing specifications that have become the standard for the entire sock industry in the United States. These standards have made it much easier for consumers to determine which socks will fit their feet.

4.

 Renfro is a leader in consumer packaging design and function with patents pending for innovative package designs. This type of innovation makes it easier to merchandise Renfro socks so the consumer can actually see and touch the product in attractive and informative packages.

5.

 Renfro’s innovation extends to the actual manufacturing process as the company currently has nine patents pending for machinery and equipment currently in use that further enhances the quality of the socks produced in our facilities.
WHAT DOES THIS MEAN FOR THE CONSUMER?
It means that Renfro is uniquely positioned in the market place because of its innovation and leadership in the industry to be a complete source for high quality socks for all members of the family. Renfro manufactures over 3000 different styles and colors which means consumers should be able to find just the right socks for their needs.