MOUNT AIRY, N.C. – Renfro Corporation, a global leader in the hosiery industry, announced today that it has become the official U.S. and Canadian licensee for New Balance socks, effective this month. The licensing agreement enables Renfro to design, manufacture and market new lines of New Balance socks as well as manufacture the brand’s current lines.
“We are pleased that our new license sock agreement with Renfro provides a fresh design perspective, exceptional product quality, and a shared commitment to US manufacturing,” says Becky Benowicz, New Balance’s Licensing and Brand Extension Manager.
Headquartered in Boston, Mass., New Balance is currently the only major shoe company manufacturing a portion of its athletic footwear in the U.S. In 2013, one of every four pairs of New Balance shoes sold in the U.S. was made or assembled here. “Renfro shares New Balance’s interest in supporting domestic manufacturing,” said John Hoskins, VP Brand Marketing at Renfro. “We are proud that Renfro’s first license agreement in the athletic sock category is with New Balance, a company well respected for its innovation, integrity and product quality,” said Hoskins.
“The New Balance Socks Fall ’14 collection contains 25 styles that are made in the U.S., many of which are made in our Cleveland, Tennessee factory,” said Casey Rosett, Director of Marketing at Renfro. Starting with the Fall ‘14 season, Renfro will launch several new styles of New Balance socks, including technical running socks engineered with merino wool, olefin and Hydrotec® polyester for superior performance.
Selected Made in USA styles from the Fall ’14 Technical Elite collection.
New Balance offers seven sock categories targeting specific retail channels and consumers:
Technical Elite: Designed for high-performance athletes who demand the best, the Technical Elite series offers the latest sock technologies including anatomical left/right fit, engineered arch support, strategic cushioning and best-in-class moisture management. Technical Elite socks are sold in New Balance stores, run specialty stores and athletic specialty stores nationwide.
Performance: Designed to support the active lifestyle of the everyday athlete, the Performance series packs a punch with features such as New Balance’s signature stability fit arch support, breathable mesh, reinforced heel and toe and superior moisture management. Performance socks are sold in New Balance stores and athletic specialty stores nationwide.
Core: Providing all-round performance for a wide range of sporting activities, the Core Performance series is crafted from soft-touch spun polyester with an antimicrobial finish to resist odors, reinforced heel and toe and arch support. The Core Cotton series offers cushioned cotton comfort with excellent moisture management, reinforced heel and toe and arch support. Core Performance and Core Cotton socks can be found in leading family shoe and department stores, as well as New Balance stores nationwide.
Lifestyle: Ready to go from the gym to the street, the Lifestyle series delivers versatile performance in a variety of styles and colors. Features like breathable mesh venting, y-heel pocket fit and stability fit arch support paired with bright and basic colors provide the perfect combination of performance and pop. Lifestyle socks are available for sale at shoe specialty stores, department stores and New Balance stores nationwide.
Lace Up for the Cure®: New Balance is proud to support the Susan G. Komen® Foundation and breast cancer awareness. Over-the-calf and low cut sock styles provide superior performance with features such as stability fit arch support and Lightning Dry® moisture management, making them the perfect race partner. Look for these styles year round at athletic specialty stores, department stores and online at www.newbalance.com. New Balance will contribute 5% of the suggested retail price of sales from the Lace Up for the Cure® Collection with a guaranteed minimum donation of $500,000 to Susan G. Komen® each year through 2014.
Wellness: Designed to support a healthy and active lifestyle, the Wellness series offers a variety of solution-based styles. Wellness socks are sold at New Balance stores and select department stores nationwide.
Kids: Designed for active kids that are always on-the-go, the Kids series offers a wide range of colors and styles with performance features like arch support, comfort toe seam and moisture management – as well as “parent-friendly” knit-in size indicators to help keep laundry straight. Check out the new Kids collection at your favorite family shoe store, athletic specialty store or local New Balance store.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
Since its founding as Renfro Hosiery Mills in 1921, Renfro has grown from a small domestic manufacturer with 25 employees to a category front-runner with 5,000 employees worldwide. It has pioneered such efforts as the standardization of sock sizes and the use of copper technology to make anti-microbial socks. The company provides and continuously innovates a full line of branded and private-label sock products and licenses an extensive list of leading brands including Fruit of the Loom; Dr. Scholl’s; Ralph Lauren/Lauren Polo; Copper Sole; Wrangler and Carhartt. It owns brands including K. Bell and Hot Sox.
Renfro’s respected name, integrity and innovation have fostered solid, trusted relationships with the world’s biggest retailers, including Wal-Mart, Kmart, Federated Stores, Costco, J.C. Penney, Sears and Target.
Contact for Renfro:
Annese Public Relations, Inc.
Contact for New Balance: