NEW YORK, NY – Dean Norman, President of Hot Sox, the pioneering novelty footwear label, announces the brand’s expansion plans for Fall 2016. Business developments include entry into the Japanese market, an increased retail presence in Europe, and new stand-alone e-commerce platform for the entire range of men’s and women’s socks.
Norman comments on the company’s plans, “With the addition of menswear, and our burgeoning e-commerce business, Hot Sox has experienced increased global popularity and double digit sales growth over the past three years.” He continues, “On the heels of this success, the timing is right to introduce Hot Sox in Japan and increase our retail doors in Europe where we have a terrific distributor F1-Generation.” Gary Henkin, SVP of Global Sales adds, “We find international consumers — from Europe to Latin America — embrace Hot Sox unique combination of brand heritage, creativity, and novelty. Additionally, our U.S. market continues to grow steadily. Both have contributed to our recent increased market potential.”
Hot Sox launch in Japan will include distribution at retailers Hankyu and Daimaru Shinsaibashi The men’s and women’s socks will also be available throughout Europe in Austria, Belgium, Denmark, France, Germany, Italy and the UK at stores including KaDeWe and Galeries Lafayette in Berlin, Royal Museums of Fine Arts in Brussels, Ludwig Beck in Munich, and Steffl in Vienna. Furthermore, the company will continue to expand its strong retail presence in Mexico at El Palacio de Hierro department stores, and Canada’s The Bay.
Concurrent to its international expansion, Hot Sox will unveil a revitalized hotsox.com website in Fall 2016. Its refreshed look will contain updated content and offer the complete range of 85 styles of men and 116 styles of women’s socks. Additionally, a #HomeinHotSox social media campaign will spotlight Hot Sox as a lifestyle brand, and in keeping with the brand’s creative direction, will offer something for everyone.
Founded 45 years ago by Gary Wolkowitz, Hot Sox has consistently been on the forefront of pop culture in fashion, and is credited with sparking the fashionable hosiery category. Throughout its history, Hot Sox has embraced individuality, innovation and pop culture in sock design. Its Artist Series, which pays tribute to popular classics, has become a brand signature. In 2013, Hot Sox launched menswear with ten styles, and in less than three years, has increased the collection to over sixty styles per season. One of the top 5 brands in the United States in its category, Hot Sox is sold in over 1,700 retail doors domestically including Belk, Bloomingdales, Dillard’s, Lord & Taylor, Macy’s and Nordstrom.