Eliminating Toe Seams,
One Machine at a Time
The ancient Greek philosopher Socrates once claimed, “When our feet hurt, we hurt all over”.
Your feet mirror your overall health and taking care of them should be a high priority. Renfro believes that foot comfort starts with high quality socks that minimize rubbing, binding and blisters, especially during times of high performance when consumers engage in active sports.
Renfro manufactures and markets socks that minimize discomfort during such high intensity activities as running or cycling, in part due to the company’s ability to eliminate toe seams which can be uncomfortable when a great deal of pressure is applied to the toe area.
To accomplish this brand-specific benefit, Renfro has invested in the purchase of dozens of Italian machines that are able to knit the toe of the sock together without a seam. At a cost of thousands of dollars per machine, Renfro expects the investment to improve the superior comfort of socks made for such valued brand partners as SmartWool, Dr. Scholl’s, Carhartt and New Balance at the company’s Cleveland, Tennessee facility.
Why did Renfro make that major investment? Because when our consumers’ feet feel good, Renfro feels good all over, too.