95 Madison Ave,
New York, NY 10016
P: (212) 957-2000
Who would think to put Leonardo da Vinci’s “Mona Lisa,” Edward Munch’s “The Scream,” or Michelangelo’s “David” on socks for grown-up men and women? The Renfro team on Madison Avenue in New York City, that’s who.
This creative 45-member team handles the design, marketing and sales for Hot Sox, one of Renfro’s high fashion brands, and the classic, sophisticated legwear of Ralph Lauren for women and children and Polo Ralph Lauren for men. Renfro acquired the Hot Sox brand in 2007, and is the exclusive North American licensee and worldwide supplier for Ralph Lauren legwear. They also design for Fruit of the Loom, another brand manufactured by Renfro.
Renfro’s New York team has a wide array of expertise, particularly since many of the employees have been with Hot Sox since the brand was launched in 1971. The New York team understands Hot Sox and Ralph Lauren legwear, inside and out, from their design and manufacture to the stores that stock them and the diverse consumers who wear them.
Buyers from every major retailer that sell the two brands interface with the New York team. Four showrooms — one dedicated to Hot Sox and three dedicated to the men, women’s and children’s lines of Polo and Ralph Lauren – are available for the buyers to browse. The Renfro team is available, armed with market research about consumer trends, to help them purchase the legwear stock that consumers want to buy and wear.